John Ruhlin gives great gifts – the best, actually – because he does it for a living. He started the Ruhlin Group as a gift strategy and logistics company, and before you ask, “What does that mean?” – he’s the guy you should consult before you waste a bunch of money on your company branded flashlight keychains, or those client gifts you’re planning on giving out this Christmas…..In fact, cancel Christmas – he says don’t even give a gift to your clients in December; you’ll stand out more with a gift given in March.

All this and more can be found in his new book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” – if you ever wanted to make an impression on your clients through the art of gift-giving, pick up the book, but first, get a primer course in the interview with John Carney – a fascinating conversation that’s wildly interesting, and helpful to anyone thinking of giving gifts to catch someone’s attention…or anyone who’s ever gotten a gift that immediately went into the recycling bin.