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Friday, 25 October 2013 07:56

The Rally Squirrel in a trademark battle

Superstition has always been a part of sports and Cardinals fans are well aware of it's place in Redbird folklore.  From red, soul-patches on the chin to playoff beards, fans and players alike have their connection to the mystique of superstitions. 

So it shouldn't be a surprise that the memory of the 2011 Rally Squirrel would be revived....in a possible court battle.

The St. Louis Post Dispatch reports that there is a lingering trademark dispute at the U.S. Patent and Trademark Office over the furry little fellow.

The Cardinals are contesting an October 2011 application by a Fenton businessman for a federal trademark on the Rally Squirrel for shirts and related memorabilia. 

Phil Rideout, told the newspaper  that he thinks he was the first one to make a Rally Squirrel T-Shirt in 2011 and says he applied to register the trademark.  

But the Cardinals filed an opposition with the trademark office in 2012 saying the Rally Squirrel was immediately associated with the team.

The two parties are now trying to negotiate a settlement. 

Published in Local News

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