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Friday, 15 March 2013 02:45

U of I students want Chief back

He may not be coming back, but it is clear Chief Illiniwek still has strong support among University of Illinois students.

Almost 80 percent of the more than 11,500 students who voted in a recent campus referendum said they believed the American Indian mascot should be the symbol of the university's Urbana-Champaign campus.

University officials say that's not going to happen.

The university dropped the Chief mascot in 2007 under pressure from the NCAA.
Published in Local News
CHAMPAIGN, Ill. (AP) - The University of Illinois says it will be spending the next year and a half re-evaluating its logos and branding, calling the effort overdue in sparking interest among recruits and fans.

The News-Gazette in Champaign reports that university officials say the review is unrelated to Chief Illiniwek.

As the university's assistant athletic director for corporate sponsorships, Marty Kaufmann says the university hasn't updated any of its brands since before 2007.

Kaufmann adds the university will work with Nike's graphic designers and marketing experts to refresh the school's look and brand, at Nike's expense. That could include tweaking a font or making the colors more consistent.

He says any changes likely won't be apparent until the fall of next year.

Kaufmann says the rebranding push won't address the mascot issue.
Published in Local News

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